Abortion Rights Typography Campaign

This project explores the use of typography to communicate a complex social issue through an Instagram post. The goal was to create clear, engaging, and shareable content that raises awareness around abortion rights in the United States.

Complex social issues can often be misunderstood on social media, this project focuses on creating clear and engaging Instagram posts that share accurate information. Research into abortion rights, legal decisions, and current statistics was used for the overall content. A typography focused visual system was created using hierarchy, spacing, and layout for mobile viewing.The final outcome is a cohesive Instagram carousel that communicates important information in clear, engaging, and shareable format.