Elevate Energy Elixir Packaging Design

Elevate Energy Elixir is a conceptual wellness focused energy brand designed to offer a softer, more balanced alternative to more traditional energy drinks. 

The energy drink market is filled with bold and intense branding. The challenge of this project was to design a brand that stands out with a clean, elevated aesthetic while still communicating flavor, product function, and brand identity. Research into competitor packaging presented an opportunity for a wellness-driven aesthetic. The brand was developed across three flavors, each with a specific color palette while still maintaining consistency through typography and layout. The final outcome is a cohesive beverage packaging system that conveys flavor, brand identity, and product function while maintaining a clean, elevated aesthetic.